In this game, it’s about who you know and who you can put your faith in. If you’re buying from sites like Grailed or eBay, try and buy Supreme from reputable resellers who have had their transactions reviewed and rated by previous customers. Standard bank transfers, Zelle, or Venmo won’t help you out if you’re tricked into buying a Supreme replica. If the price of the item from a reseller is too good to be true, or they’re requesting payment through non-secure channels, don’t gamble with your money. Looking Out For The First Signs Of Fake Supremeįirst thing’s first: if the piece looks fake, feels fake to the touch, or in your gut feels fake, then it’s probably fake Supreme. Business is booming not only for Supreme but also its counterfeit competitors.īefore you purchase a new Supreme piece on the resell market, be sure to check out our guide to spotting fakes below. Thanks to a private equity firm’s $500 million investment in 2017 for 50 percent of the company, Supreme is now valued at $1 billion-an unprecedented valuation for a clothing brand with no official marketing.īut as Supreme has rocketed in popularity and value in recent years, it’s become easier than ever to ensnare yourself in a fake Supreme trap. Streetwear is a multi-billion dollar industry in 2020, and at the forefront of it all is James Jebbia’s Supreme, originally founded as a small skate shop in New York City in 1994. Why? Because the business of Supreme has never been richer. Now more than ever, you’re likely to mistakenly stumble into buying a Supreme replica. Paying hundreds, or even thousands, of dollars for a Supreme hoodie or shirt only to find out it’s a Supreme replica may be one of the worst feelings for a streetwear enthusiast - especially if your friends are pointing out and gassing your fake Supreme. There’s too much at stake now to get caught rocking fake Supreme.